White's Marine Center
CY Avenue at Energy Lane
3010 Energy Lane
Casper, WY 82604
Hours of Business
Tues-Fri 9am to 5:30pm
|Mercury Marine presents inaugural service award to authorized dealerships|
|(Jan 15, 2007) - For the first time, Mercury Marine will present 67 dealerships with a Service Customer Satisfaction Index Award for 2006.|
As part of Mercury Marine’s commitment to ensuring the highest level of customer service in the marine industry, the company measures the satisfaction of consumers after having service work performed on their Mercury outboard or MerCruiser sterndrive products.
Recipients of this award displayed their ongoing commitment to providing exemplary customer service. The results of the award were based on the responses of customers who had work performed at an authorized Mercury dealership during the past year for products under warranty.
"We know from experience that dealers who are focused on satisfying their customers are more likely to experience increased sales, repeat business and improved recommendations," said Mike Gyorog, vice president of service and parts for Mercury Marine. "The Mercury Service CSI awards help to recognize the outstanding work of these dealers."
The CSI score for each dealership is kept and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. Consumers are asked to rate their overall service satisfaction with the dealer, rate their satisfaction with the Service Advisor at the dealer, and also indicate if they would re-visit the dealer again in the future. Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury’s Service CSI surveys are recognized through the awards program.
Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,300 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. In 2006, Mercury Marine’s OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power and Associates, and Mercury MerCruiser engines were ranked "Highest in Customer Satisfaction with Sterndrive Engines."